Ethan Song

About Ethan Song

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Head of Design, Pollentia Inc.

Ethan Song is the Head of Design at Pollentia Inc., where he leads the creative and industrial design strategy for the company’s AI-driven marine technology platforms. With over 20 years of international experience in automotive and industrial design across the United States, Germany, Japan, and China, Ethan has worked in senior roles at Porsche, Mazda, General Motors, and International. His career spans luxury vehicles, consumer markets, and large-scale industrial platforms, giving him the ability to translate complex technology into design systems that are functional, intuitive, and human-centered.

At Pollentia, Ethan is responsible for shaping the physical and digital identity of the company’s intelligence layer — from interface design and human–machine interaction to industrial integration across vessels of all classes. His role ensures that Pollentia’s AI systems are not only technically advanced but also accessible and trusted by operators, crews, and fleet managers worldwide.

Background & Expertise

Luxury & Performance Design

• At Porsche, specialized in high-performance automotive design, blending exclusivity with technical precision.

Consumer & Global Market Vehicles

• At Mazda and GM, created designs that balanced innovation and usability for diverse global audiences.

Industrial & Commercial Platforms

• At International, directed design for next-generation semi-trucks, merging industrial-grade performance with ergonomic efficiency.
• Deep expertise in industrial product design for transportation systems requiring durability and large-scale deployment.

AI & Intelligent Systems Design

• Focused on integrating Pollentia’s intelligence layer into marine environments, ensuring seamless human–machine interfaces.
• Specializes in bridging advanced technology with design principles that emphasize trust, usability, and operator efficiency.

Leadership & Vision

Ethan approaches design as the meeting point between technology and human experience. He believes that Pollentia’s mission, building the intelligence layer for the marine industry, requires design systems that not only function flawlessly under pressure but also instill confidence in their users. His vision is to create a design language that makes AI tangible, reliable, and indispensable across the global marine sector.

“Design isn’t decoration... it’s translation into something people can see, feel, and trust.” — Ethan Song

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